A MULTI-USE SPORTS-ENTERTAINMENT MODEL FOR PROFITABLY BUILDING AND OPERATING A PROFESSIONAL SPORTS STADIUM/ARENA/TEAM/FRANCHISE

Applicable To Any Major Stadium Program, e.g.
Football
Baseball
Basketball
Hockey
University

Developed By Peter J. Jessen

May 22, 2001

(Copy sent to MN legislature, House Speaker, Steve Sviggum and Senate President Roger Moe and others: Roy Terwilliger, Larry Fitzgerald, John Marty, David Jennings, Otis Courtney, Sarah Psick, Victor Moore, Tom Hanson)

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Taking a Leadership Role In Providing a Workable and Acceptable Financing/Revenue Model

EXECUTIVE SUMMARY

EXECUTIVE BRIEFING

I TEAM STADIUM

• A. Ways to Finance Construction With Minimal Public Dollars
• B. Stadium Complex Synergies for Generating On-Going Revenue/Profits
• C. Public-Private Partnerships
• D. Strategic Game Plan for Securing Funding

II. TEAM OPERATIONS AND PLAYER COMPENSATION

• A. Player Compensation
• B. Public-Private Partnerships

III. TEAM COMMUNICATIONS

• A. Internal and External Communications
• B. On-Going Development of a Net Intrust Guided Internet Strategy/Web Portal
• C. On-Going Communication
• APPENDICES: A-F: background; G – M: our tools: summarized only
  Appendix A: The College Football Stadium "Arms Race" (A Positive NFL Parallel)
  • Appendix B: Trends Supporting The Model of This Proposal
  • Appendix C: Bringing Needed Enjoyment and Enchantment to the Community ˜
  • Appendix D: Examples of Team Value Rankings
  • Appendix E: Rationale Behind Player Compensation Section, II.B.
  • Appendix F: The "Four Corners" Approach to Building Community Support
  • Appendix G: Utilizing Minority Business Enterprises (MBE) & Handling Minority Issue Management (MIM)
  • Appendix H: Model of 10 Competitive Analysis Components For Long Term Profits
  • Appendix I: Harnessing the Internet to Save Ten’s of Millions in Operations Costs
  • Appendix J: Establishing a Team Navigational Web Portal: commercial, informational, for brand building, solidifying fan base and service, and generating on-going revenue with corporate sponsors and an IPO; with two sides: free (for any one, with auto responders and Email newsletter) and subscription (log on with user ID and password)
  • Appendix K: 40 Models of Communications (Print/Broadcast/Internet/PR)
  • Appendix L: 14 Models of Conflict Resolution For Use in Institutional Or Wider Area Stakeholder Process To Bring Resolution and Consensus
  • Appendix M: Table of Contents, "Lists and Recipes for Success", featuring management as coaching and leading, not dictating and coercing, for goal setting/achieving, and overcoming adversity to succeed (use with Appendices K & L)